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Where the “Baby Box” came from

Where it all started...


In the 1930’s, Finland was in the midst of a depression. Infant mortality was soaring and they needed a solution.

To encourage infant care education and involvement with health care providers, an incentive grant was created for newborn parents to visit doctors.

As time progressed, this grant expanded into a bundle of state-sponsored products as a starter pack covering everything from bedding to winter outerwear. Eventually, even the box the starter package was delivered in became a make-shift cardboard bassinet.

The 'Baby Box" Today

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Baby Box Canada was created in 2016 with the goal of helping connect Canadian parents with trusted brands.

When preparing for the birth of a child, parents often find themselves overwhelmed with the range of  options, methods and products involved in raising children. Brands, at the same time, want parents  to know about them, to learn about their family-based product or service. To do that, they often distribute free products and connect with those parents who are interested.

Baby Box Canada gained popularity and grew rapidly, exceeding the wildest expectations of its  members and brand partners alike. As membership grew, and extended family members looked for  ways to interact, Baby Box Canada restructured and became part of the family.one brand, to refocus  on the whole family unit and provide greater control of privacy data and its usage on a per partner  basis.

Family.one's members now have constant access to a wider range of opportunities, including free  starter packs and products from leading brands, high value giveaways and perks…with more  programs being developed on an ongoing basis.

Today, the Finnish tradition continues. Interestingly, 40% of families choose the cash grant over a box of baby products. But what’s most important is that the underlying beliefs remain, in providing: 

  • infant care education
  • access and usage of health care services, and 
  • that we all have the basic means to thrive. 

The 'Baby Box" Today

Image

Baby Box Canada was created in 2016 with the goal of helping connect Canadian parents with trusted brands.

When preparing for the birth of a child, parents often find themselves overwhelmed with the range of  options, methods and products involved in raising children. Brands, at the same time, want parents  to know about them, to learn about their family-based product or service. To do that, they often distribute free products and connect with those parents who are interested.

Baby Box Canada gained popularity and grew rapidly, exceeding the wildest expectations of its  members and brand partners alike. As membership grew, and extended family members looked for  ways to interact, Baby Box Canada restructured and became part of the family.one brand, to refocus  on the whole family unit and provide greater control of privacy data and its usage on a per partner  basis.

Family.one's members now have constant access to a wider range of opportunities, including free  starter packs and products from leading brands, high value giveaways and perks…with more  programs being developed on an ongoing basis.

Today, the Finnish tradition continues. Interestingly, 40% of families choose the cash grant over a box of baby products. But what’s most important is that the underlying beliefs remain, in providing: 

  • infant care education
  • access and usage of health care services, and 
  • that we all have the basic means to thrive. 
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Today family.one operates Canada’s largest and most secure parenting community. Via family.one, parents have access to: 

baby formula free samples

Freebies – free products from leading brands

baby free samples

Giveaways – lots of high value contests, regularly added and won

family one review

Family Product Reviews – where real families are selected to receive products and share their experiences with the kind of products you’re interested in.

free offers for families

Perks – to help with family-related expenses at retailers, venues, services and direct from brands

Classy - Free Early Childhood Education Videos

Classy – free early childhood education videos based on real curriculum and led by real educators to support children aged 3-7.

At the forefront of family.one is a focus on the highest standards in privacy and transparency. Here’s how that works:

family.one created the only parenting network where its member’s data is protected using cutting edge security methods akin to banking security protocols. This is unparalleled outside of major social networks, governments and banks themselves.

A one-time policy. For security reasons, family.one only asks its members for a piece of information once. This reduces input errors, security risks on both the member’s side and family.one, and enables one-click interactions with desired family.one services and brand partners. In the event that additional information is required, only that additional information is collected.

Complete Transparency. Each time a member is provided an opportunity to interact with family.one or its partners (via family.one) a full description of what data is used and where it goes is clearly outlined. family.one’s level of transparency ensures that members can make informed decisions about if, when and how their information is used and shared to their benefit.

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