Where the “Baby Box” came from
Where it all started…
In the 1930’s, Finland was in the midst of a depression. Infant mortality was soaring and they needed a solution.
To encourage infant care education and involvement with health care providers, an incentive grant was created for newborn parents to visit doctors.
As time progressed, this grant expanded into a bundle of state-sponsored products as a starter pack covering everything from bedding to winter outerwear. Eventually, even the box the starter package was delivered in became a make-shift cardboard bassinet.
The ‘Baby Box” Today
Today, the Finnish tradition continues. Interestingly, 40% of families choose the cash grant over a box of baby products. But what’s most important is that the underlying beliefs remain, in providing:
- infant care education
- access and usage of health care services, and
- that we all have the basic means to thrive.
This was a great jumping-off point. In 2016 Baby Box Canada was formed as a not-for-profit. Brands joined forces with Baby Box Canada to bring the Baby Box tradition to Canadians across the country. The initial goal was 5,000 boxes, which was quickly snapped up by excited Canadian families. As Baby Box Canada grew, tens of thousands of more boxes were created and distributed.
Over time, the demand continued to grow. It became clear that families and brands alike had a diverse range of desires. A new program was created to satisfy the diverse needs of the entire family and brand-partners alike, as well as put a greater focus on privacy, control of personal information and accuracy.
Today family.one operates Canada’s largest and most secure parenting community. Via family.one, parents have access to:
Family Product Reviews – where real families are selected to receive products and share their experiences with the kind of products you’re interested in.
At the forefront of family.one is a focus on the highest standards in privacy and transparency. Here’s how that works:
family.one created the only parenting network where its member’s data is protected using cutting edge security methods akin to banking security protocols. This is unparalleled outside of major social networks, governments and banks themselves.
A one-time policy. For security reasons, family.one only asks its members for a piece of information once. This reduces input errors, security risks on both the member’s side and family.one, and enables one-click interactions with desired family.one services and brand partners. In the event that additional information is required, only that additional information is collected.
Complete Transparency. Each time a member is provided an opportunity to interact with family.one or its partners (via family.one) a full description of what data is used and where it goes is clearly outlined. family.one’s level of transparency ensures that members can make informed decisions about if, when and how their information is used and shared to their benefit.